Programma

From January on, Courses in General Management allow participants to acquire methodological tools, providing an in-depth understanding of the key concepts which every professional should be familiar with in order to manage a company, with a specific focus to fashion and design based companies.

Accounting & Management Control Systems
Marketing Management
Corporate Finance
Business Policy
Data Analysis for Marketing Research
Organization Design and Human Resources Management

Specialized courses: Fashion, Design & Experience Management (January - November)

Specialized courses provide an in-depth understanding of the key managerial processes in fashion and design based companies as well as in those where the purchasing behaviour depends on the value of the experience.

History and Industry Analysis
Management in Symbol Intensive Companies
Management in Design-Based Companies
Product Design in Fashion
Operations & Supply Chain Management
Sales & Retail Management
International Business
Technology Strategy of the Fashion Industry
Communication Management
Management of Creativity
Advanced Brand Management
Advanced Retail Management

Field Projects (June - November)

Starting from June participants are asked to apply theories learned in class into real life. In company group projects cover several corporate aspects and functions (brand positioning, pricing, entry into new markets, etc.).

Seminars

Seminars allow participants to deepen advanced topics and learn state of the art methodologies and tools to deal with them.

The Italian and the French system in comparison
Customer Relationship Management
Semiotics
Media Analysis
Monitor (Financial Communication)
Licensing Management