Presentazione

With our Master in Marketing & Sales, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. Throughout the program, the professionals are provided with the conditions to evolve, and participants will undergo a process of change and personal growth.

Four of our Masters are officially recognized among the best at an international level by Eduniversal Ranking, in which the Marketing area is also featured.

Top 200 – Regional ranking within the 9 geographical zones
Ranked N. 60 in Marketing, Western Europe

The current business environment is evolving rapidly. Globalization, new information technologies and innovative distribution channels are changing the perspective of marketing. Companies are increasingly demanding more professionals capable of leading these changes and turning these opportunities into competitive advantages. The market demands professionals with solid training, who have a sound knowledge of new modern marketing and sales trends & technologies, with experience and insight into the organizational aspects that generate corporative value and who have solid managerial skills. Consumers are becoming more and more demanding and have access to greater information, so they are fully aware of what they want and need.


This Master offers to participants:

Solid marketing & Sales advanced & intensive training and knowledge,
Didactic methodology to upgrade skills necessary to respond effectively to the current market and to be the driver of change in your company and business
Gives the ability to turn the existing technologies and current trends into a competitive professional advantage.
Participants will learn the current marketing & sales best practices and how they are successfully applied towards digital marketing business practices and social media.

This program is suitable for fully employed professionals and managers, since the distance learning mode gives the flexibility to schedule study patterns and tasks tailored to participants lifestyle.


The Reasons Why
International Bootcamp in Barcelona or Rome
Rome Business School offers you the chance to hone your competencies and enrich your knowledge of entrepreneurship, innovation, and other key topics in the business world by taking part in our International Programs in Rome or Barcelona, where you can also expand your professional network. The bootcamp in Rome is included as part of the program while the residential program in Barcelona comes at an additional cost.

Soft Skills Programme
The foundations of a solid and successful career are, without a doubt, the much requested and celebrated Soft Skills, competencies that find practical uses in every working environment and business area. Our Soft Skills program will provide you with a thorough and detailed knowledge and familiarity with these personal soft skills, facilitating their personal and professional growth.

In this specific program, you will specialize in 5 Soft Skills Courses for Skills Upgrade (with a Certification provided):

Emotional Intelligence
Public Speaking for Business
Time, Stress & Self Management
Cross Cultural Communication
Conflict, Problem Solving & Negotiations
Networking and Partners
Rome Business School has solid partnerships in place with several globally renowned leading companies. To ensure our students can build a strong professional network, we constantly organize meetings, visits, events and guest lectures with representatives from elite business ecosystems, encouraging interaction between leading professionals and the students, and facilitating the learning process.


Career Path

Our skilled and professional Career Services Team provides our attendants with a personalized Career Path specifically designed to shape his or her own professional profile in order to become a competitive figure in nowadays’ job market. Workshops focusing on the hottest topic of job seeking and career networking, individual career counseling meetings, our exclusive event ‘Rome Business School Talent Focus’ and more invaluable benefits are at your disposal to ensure the best start or a great boost in your career!


Methodology

The Master will be taught through interactive frontal lectures, case study analysis, in-class exercises, discussions, roleplays, teamwork exercises, video discussions, business analysis and student presentation sessions.

Case studies will be utilized to engender discussion and illustrate real business and communication issues. Students will be encouraged to read widely and engage in discussion and debate. The didactic methodology is based on action learning, through which teachers implement a learner-centered approach, engage students and provide activities which allow students to apply the acquired knowledge. All teachers use active learning methods in class, which are also suitable for interactively engaging distance learning students.


Career Services

Rome Business School supports its students even beyond the academic environment, providing them with guidance and assistance in developing a strong professional profile that reflects the most sought competencies in the current job market.

This Master will strengthen your competences and enable you to take on responsibilities in the Marketing and Sales Departments of any company, while also developing your capacities in the following professional profiles:

Chief Marketing Officer (CMO)
Sales Manager
Commercial Director
Product Manager
Brand Manager
Category Manager
Key Account Manager
Global Marketing Manager
Trade Marketing Manager
Marketing Technician
Sales Technician
Digital Marketing Manager


Bootcamp around the world
Hone your entrepreneurial skills and test them with the ultimate challenge: Rome Business School’s exclusive Bootcamp in Barcelona, organized in partnership with EAE Business School, a beautiful city at the forefront of innovation and among the most productive start-up ecosystems, and, for online students, Bootcamp in Rome is included in the registration price: just think about the flight and accommodation, we’ll take care of the rest!

Join an advanced program designed to put you face to face with realistic business scenarios to solve and provide you with a practical way of learning and skills development. All with the professional support of a tutor from top-class working companies!

Scholarships and Tuition
The tuition fee for this Master is 3.900 euros (VAT included) the payment of the participation fee is installable.


It can be paid:

in 4 installments without interest
in a single solution (this option grants the student a 10% discount on the overall amount of the tuition fee)
According to the individual profile, experience, and proved motivation, the candidate can be awarded a scholarship covering part of the overall tuition fee (up to 25%). Indeed, Rome Business School offers the opportunity to the most deserving candidates to benefit from 5 different types of scholarships. These partial economic coverages can consist of 6 months of interest-free financing. Below, a list of the available grants:

1-Academic Excellence Scholarship: it is awarded to candidates who have displayed extraordinary performance in their most recent academic career, whether graduate or undergraduate.

2-Lifelong Learning Scholarship: it is reserved to applicants who demonstrate an ongoing, self-motivated pursuit of knowledge and skill development.

3-Executive Women Grant: Rome Business School strives to increase the promote the ratio of women in executive positions and increase gender equality in the workplace. Indeed, this grant aims to enhance our students’ ability to realize their executive potential, leadership capacity and professional aspirations.

4-Entrepreneurial Grant: our aim is to feed the entrepreneurial spirit of our students with great business ideas using this grant, awarded to directors of SMEs, self-employed professionals and people with their own business project.

5-Better Managers for a Better World: it was meant for those candidates that demonstrate clear, future oriented motivation aimed and at improving the economy, society and the world around them.

The competition for scholarships increases as the start date approaches and funds are limited, so it is advisable to make the request as soon as possible.

To apply for a scholarship, it is necessary to send a motivational letter of no more than 300 words together with the CV and the documentation when submitting the application for admission to the Masters. The eligibility for a possible scholarship will be decided by Rome Business School’s academic committee during the evaluation of the candidate’s application.

To write a motivational letter for a scholarship, the applicant must indicate:

What distinguishes the applicant from the other candidates;
Professional goals and ambitions.

Date e orari

Professional's Intake: June 15.

Programma

Structure

The Professional format of Rome Business School’s Master in Marketing & Sales is structured to provide participants with a thorough preparation for the Marketing & Sales sector and crucial aspects of other related fields, starting with a wide overview of the broader management world and then proceeding to analyse all the specific subjects and aspects of Marketing & Sales, as well as providing an in-depth insight into innovative and responsible leadership, industry current and future trends and best practices, as well as how they can be effectively applied to the Marketing & Sales Industry.


Contents

Focusing and Specializing
Develop the competencies required to address and enhance new needs in different areas of the organization. Identify and develop effective managerial strategies for Marketing and Sales industry companies.

In this first didactic module, you will have the opportunity to specialize in:

Mastering Marketing Management
Mastering Sales Management
Performance Digital Marketing & Sales
Sales and Marketing Strategies
Be a Future-Oriented Leader
Learn about new trends & innovation in the Marketing and Sales industry, with a focus on best practices of the future.

In particular, you will be prepared on following topics of New trends & Future Challenges in Marketing & Sales:

Future Trends & Future Challenges of Marketing and Sales
Marketing Innovation – New Product
Best Marketing & Sales practices for 2021 (Case studies)
Ethics in Sales & Marketing
Capstone Project
Teamwork project with a scope to develop either a Marketing & Sales plan that will accomplish a business goal in the area of marketing and sales, of an existing or fictitious companies in the Marketing & Sales Industry OR to work on a business challenge proposed by the participants to resolve a problem in the companies where participants work. All teams are guided from the initial phase of the project.


After the completion of the capstone project, students should be able to:

Think critically
Implement creative solutions and solve managerial problems
Apply and connect theory with practice
Communicate and present business reports/ideas more effectively
Carry out business research and business analysis
Demonstrate collaborative leadership skills
Work effectively in teams
Communicate cross culturally and make compromises for a common goal
Set goals and implement projects effectively

Docenti

Stefano Corsini – Stefano Corsini has gained a 25-years experience in the world of Food & Beverage, an experience acquired from a passion that ultimately turned into a profession. He has worked as Account Manager in the Italian Sales and Marketing division of Unilever Food Italia in 1997. This role further extended his management capacities in the world of F&B, with particular regard to Marketing & Sales, Product Development, Customer Satisfaction, both at a national and international level. Now, Manager, he provides top-ranking experience in the management of entire Business Units – both in Italy and abroad. These are some of the Companies he worked for. Compass Group, Italia Zuccheri, Unigrà, Modecor Italiana, Tate & Lyle Sugars, managing the B2B, B2C, Retail, Foodservice, and HoReCa channels. Today, as a Executive Director, he also provides consulting services.