Indirizzato a

Bachelor’s degree, placement test if necessary, proof of English language skills.

Presentazione

Be a key player

You manage international marketing and advertising campaigns, working with partners, colleagues and agencies around the world: With a Master’s degree in International Marketing you can take over marketing management in a global company.

During your studies, you intensively study consumer behaviour in international markets and work on topics such as brand management, pricing and sales from a strategic and operational perspective. You discuss current topics in marketing practices and marketing research and use case studies and group work to apply the concepts you have learned to issues in practical marketing.


What you will learn from us

The Master’s degree programme prepares you for different management roles with a focus on Marketing Management:

- You deepen your expertise in marketing and sales-related issues – with a focus on international corporate governance.

- Using practice-oriented concepts, you acquire skills in the areas of planning, implementation and control as well as international market launch and market development strategies.

- You also train soft skills such as communication and intercultural competence in addition to methodological skills.

Date e orari

Intake: Bad Honnef: March / September
Berlin: April / October

Durata

60 credits ECTS