Presentazione

The world of tourism has a highly occupational capacity that is able to keep high standards of
permanent employment even during crisis periods, thanks to the peculiar mobility and flexibility in
this field. In order to permanently attract travellers, tourist destinations must be constantly
analysed and studied, to offer the tourists the attractions of a territory in balance with the social
context. The professional figures working in this field must be highly qualified to manage and face
development, planning and marketing and must be able to organize the integrated
tourist development in an innovative way.

Aim:
Provide the students with a deeply knowledge of tourism trough the analysis of the economic,
management and organisation aspects.
They will be given the right tools and methods to transform a tourist destination into a competitive
product for the international market in order to sell it successfully.

Periodicity:
2 sessions per year

Training:
At Tour Operators, Travel Agencies of Incoming, Tourism Organisation, National Tourist Board,
Public DepartmentS and Travel Agencies ,from three to six months.

Professional openings:
Manager Assistant in the following departments : Programming, Marketing, Communication in
Tour Operators, National Boards of Tourism, Incentive Agencies.

Admission:
We require a degree or the enrolment in the third year of university or high school diploma with
experience in the field.

Enrolment conditions:
The screening and the recruitment of the candidates will be based on the C.V., a written English
test, a questionnaire and an individual interview.

Luogo

a Milano

Durata

250 hs

Programma

- Team building.
- Tourism marketing.
- Web marketing.
- Tourism geography.
- Management of tourist destinations.
- Economy of transport.
- Sustainable tourism.
- Communication techniques.
- Booking reservation system.
- Human resources management.
- Project work.
- Seminars and cases history.