Indirizzato a

In order to access the RUFA first-level Academic Masters programmes, a three-year academic diploma (new system), four-year academic diploma (old system), university degree, or another qualification obtained abroad and recognized as suitable by the Academy in compliance with international agreements, is required.

The Master in Design Management prefers knowledge and training in the area of design or in the humanities and economics area.

Presentazione

A Master’s programme to design purposeful lives.

In a global scenario led by increasing complexity, design has a crucial responsibility of contributing in a concrete way to making the socio-economic system more sustainable, inclusive, and collaborative. Meaningful ideas will address the major issues of today. Design implies researching, developing, and testing – in an iterative way – innovative and effective products, experiences, and services. Design-driven innovation is multi-dimensional, and a good product/service requires consistent interventions throughout the value chain, including marketing, distribution, and customer care.

The aim of the Master in Design Management is to train professionals with different roles in this evolving framework at large private companies, SMEs, public administration, and non-profit organizations: Research and Service Designer, Service Design Strategist, User Interface Designer, Experience Designer, Brand Strategist, Business Designer, Project Manager, Content Designer, Designer for sustainable social change, Organizational Change Manager, Digital innovation and new business consultant.

The Master’s programme is intended as an extensive laboratory in the field of human-centered design applicable to a wide range of sectors: art and culture, health and wellness, traveling and hospitality, education, energy, and public policies. Particular attention will be paid to Systemic design and to Design Management, both as an understanding of business dynamics, general management, business models and development, entrepreneurship, and crowdfunding. Students learn to initiate, develop, organize, and assess any design-driven projects. Design thinking is addressed as a critical and strategic approach to analyze and interpret various contexts, identify future scenarios, and imagine new products and services. User-experience design and Engagement design allow developing creative and innovative solutions also thanks to the potential of visual narratives and digital technologies, and strategic brand management as the ability to define powerful brand identities and communicate in an original way with all users and stakeholders.

Durata

12 MONTHS

Programma

Academic Master in Design Management

Study Plan

-Subjects

-Digital Technologies and Applications: User Experience Design

-Design Thinking

-Brand Design and Strategy

-Design Management

-Business Management and Crowdfunding

-Curricular Internship

-Final Project