Indirizzato a

Requirements
This course is intended for candidates with a high school diploma or degree in Design, Architecture or Engineering, as well as in non-polytechnic disciplines such as Economics, Communication Sciences or Social Sciences for which polytechnic disciplines can offer a significant contribution to previous professional training.

The training offered by this course is aimed at graduates and professionals interested in acquiring specific skills in the field of Service Design.

To access the selection phase, please fill out the application form. There are no pre-requisites for application.
Available seats: 20

Presentazione

Public administrations, as well as startups and individual professionals need an expansion of their design, organizational and executive skills.

In this rapidly changing scenario, also the Service Design approach is evolving thanks to the contribution of new trends of research and experimentation, integrating additional extra-disciplinary contributions that are useful in facing increasingly articulated design challenges.

The course therefore proposes an advanced view of the Service Design approach, process, and tools, thus supporting professionals and businesses to adopt a systemic approach that goes beyond the physical and digital singular experience, but includes speculative, strategic, and impact aspects in the design.

Luogo

a Milano

Attestato

At the end of the Course, an open badge will be issued to the Course in “Service Design For Systemic Change” by POLI.design.

Date e orari

Date: 7 May. 2025 - 14 Jun. 2025

Durata

47 h.

Programma

Module 1 | Hours: 3

Service Design Landscape
An overview of the role of Service Design in innovation and transformation processes, reflecting on the evolution of the discipline and its integration with extra-disciplinary approaches.

Module 2 | Hours: 3

Systems Thinking and Systemic Service Design
A focus on the connection between Service Design and Systems Thinking, offering theoretical and practical tools to interpret and design complex systems. The goal is to provide a toolkit for mapping interconnections, understanding systemic dynamics, and acting on levers of organizational and social change.

Module 3 | Hours: 3

Speculative Design Approaches
A deep dive into methods and tools for imagining future scenarios and anticipating the needs and behaviours that characterize constantly evolving contexts and experiences. By working with tools of speculative design and participatory foresight, participants will develop alternative visions and perspectives of transformation, with the goal of orienting design action from a long-term perspective.

Module 4 | Hours: 3

Service Evaluation Frameworks
An introduction to the core principles of evaluation and its role within service design practice, integrating key evaluation stages seamlessly into the design process. Participants will learn how to define clear evaluation objectives and questions, conduct stakeholder mapping, and select appropriate data collection methods that mix qualitative and quantitative indicators to comprehensively assess service performance and impact.

Module 5 | Hours: 3

Impact Evaluation & Theory of Change
A focus on fundamentals of impact evaluation, deepening how to assess the social, economic, and environmental outcomes of a service design project. The module also delves into the development of a Theory of Change, as a key method for laying out the steps necessary to achieve impact objectives.

Module 6 | Hours: 3

Sustainability & Service Impact
A focus on methods and tools for assessing the social and environmental impact of service design projects, including aspects of economic evaluation thereof. Participants will explore different methods, such as Social Return on Investments (SROI) and the importance of integrating sustainability into service design processes, through examples of application to real case studies.

It will be possible to further explore the course topics listed above during a three-day immersive design experience at a suggestive location in Milan.

Design Jam

Applied service design for systemic change
An opportunity to further explore the program topics during a three-day design experience at a suggestive location in Milan. This non-mandatory module has been designed as an immersive experience aimed at applying and experimenting what learned online to a real case.

Day 1 (3h) Exercise launch and scenario building

Day 2 (7h) Service system design

Day 3 (7h) Impact framework and final presentations"