Indirizzato a

Italian students

Bachelor’s degree or equivalent certification
Portfolio

International students

Bachelor’s degree valid for the Italian Education System
Portfolio
Course language B2 certificate
Upon admission non-UE students have to fulfill the procedure to obtain a Student VISA

Presentazione

Imagine and design the future.

You will perfect your knowledge reaching the very heart of communication design. You will learn to master the fields of visual design, from advertising to the highly structured world of multimedia communication, combining design techniques and digital innovation.

Visual Design, a new frontier in project design and coordination
The Master of Arts in Visual and Innovation Design is a two-year specialization designed to launch designers beyond the boundaries of traditional graphic design limitations. The course provides a training and preparation that enables students to capably create visual communication, using a blend of multimedia design, visual design and advertising skills . Thanks to quality of the specialized training, RUFA’s Visual and Innovation Design Course provides students, who have already completed a BA in Communication, Design and Fine Arts, with the additional cultural and technical tools needed to enter the current job market successfully.

Visual Designer as the director of communication

Using vision, design and multimedia skills, the Visual Designer is the ‘problem-solver’ of modern communication, able to combine the creative role with that of a technical expert and strategic designer.
The Visual Designer needs to know how to work with new forms of communication, offering concrete and ‘do-able’ solutions, creating and directing the entire communication platform.
The educational and practical approach focuses on the connection between design technique and innovation, the interaction between traditional media and new media born from the digital revolution.

Projected into the professional world

The MA in Visual and Innovation Design includes a wide-variety of internship, training and work-study opportunities. These ‘real-life’ experiences help to create evolved professional profiles that are ready to enter into different work contexts thanks to their creative talent and their concrete and proven design abilities using multimedia, technical and technological knowledge and skills.
The course forms professionals that are highly specialized, that can find work opportunities in advertising agencies and visual design studios, in companies where large-scale communication design projects are created and in all of the real-life situations in which visual and interaction design skills are required.

The new horizons in communication design

The Visual Designer is ahead of the times. He/she learns to recognize and interpret visual forms of expression and signals and respond by anticipating contemporary trends with his/her professional competences.

With solid technical and creative skills, designers in the Visual and Innovation Design course at RUFA learn to dominate the forms and techniques of design, advertising and multimedia, essential when working in the field of visual design.

Becoming a Visual Designer involves gaining a solid understanding of the psychological, cognitive and perception mechanisms that form and inform communication methods. The future opportunities of a Visual Designer include traditional fields (graphic design, advertising, corporate branding and communication, product design and packaging, expo design and display) and new multimedia fields (digital publishing, interaction design, dynamic brand and identity, motion graphics, sound design, user experience, information and interface design).

Competent, specialized and ready

The two-year Visual and Innovation Design Course at RUFA is part of the Department of Design and Applied Arts, the section of RUFA academic studies that provides a high-level of specialization and technical preparation, and sets a high standard of academic and design education each year. By graduating in Visual and innovation design you will be able to become a: Visual designer, Art director, Copywriter, Social media manager, Web designer, Information designer, UX designer UI designer, Exhibit designer, Interaction designer, Brand manager e Type designer.

International partnerships

Among the most important partnerships of the Academy for the Visual and Innovation Design MA the one with SVA – School of Visual Arts in New York stands out. Thanks to the agreement between the two University Institutions, a full-immersion programme has been structured that allows a delegation of RUFA students to spend ten days in the prestigious American school each year; combining research, study and design work. The students live in close contact with a stimulating and exciting reality, using SVA laboratories, study rooms and equipment in the heart of Manhattan, meeting designers and professionals and learning about the different production methods and educational approaches.

Field:

Visual design, Advertising, Multimedia Communication

Main subjects:

Branding, Advertising, UX/UI, Digital Copywriting, Visual Culture and Media

Future careers:

Visual designer, Art director, Copywriter, Social media manager, Web designer, Information designer, UX designer, UI designer, Exhibit designer, Interaction designer, Brand manager, Type designer.

Language:

Italian and English

Luogo

a Roma

Attestato

Second Level Academic Diploma, equivalent to a Master’s degree

Durata

2 years, full time 120 ECT

Programma

Study Plan – Second Level Academic Diploma in Visual and Innovation Design

1st Year

-Visual and Media Culture

Advertising:

-Art Direction for ADV

-Theoretical insights into advertising through the viewing and discussion of numerous case histories. Examination of the skills and roles of various advertising professionals. How to structure a brief, the phases of an advertising campaign, and the different types of advertising. Reflection on the role of the creative process. Design of a communication campaign for City Branding entitled “The Narrating City”.

-Social Marketing

-Unconventional Advertising

-Digital Copywriting

-APP Design

-Visual Design I

-Information Design

-Brand Design and Dynamic Identity

-Advertising Photography

-Language Skills – Internships – Workshops

-2nd Year

-Digital Animation Techniques and Visual Effects

-Web Design and User Experience

-Visual Design II

-Wearable Technology

-Multimedia Exhibit

-Interaction Design

-Elective Educational Activities

-Language Skills – Internships – Workshops

-Thesis